The Binge Story
The Binge Story, a Delhi-based eatery, seamlessly blends gourmet cuisine in a quick-service format, placing a strong emphasis on ingredient transparency through live kitchen stations.
In designing the visual identity and packaging for The Binge Story, our focus was on conveying this transparency. The logo, featuring an aerial-view pan, aligns with the concept of openness, complemented by graphics showcasing dishes and ingredients.
Client
The Binge Story
Category
Restaurant
Visual Identity, Packaging
WEBSITE
https://thebingestory.com/
Our Take on the Visual Identity
The Binge Story believes in being transparent about the quality of the ingredients used in the dishes prepared.
For this reason, their goal is to offer fully-functional live kitchen stations to allow a customer to know exactly what goes into their meal! Keeping this idea in mind, The Binge Story’s logo was made featuring an aerial view of a cooking pan, capturing the unique live kitchen stations and supporting graphics are that of dishes or ingredients.
📦 Packaging & Collaterals
We maintained a minimalist approach in the packaging and collateral design, incorporating the brand pattern sparingly.
We also designed social media templates for them!
We expanded upon their existing visual identity by developing and crafting a series of customized social media templates, using brand elements to demonstrate how brand identity can be maintained and adapted for different platforms.
Strategy & Creative Direction: Shriya Seshadri
Lead Graphic Designer: Shriya Seshadri
Graphic Designer: Ayushi Ujjainiya