Tales of Fur
Tales Of Fur is a brand that makes vegan and natural pet grooming products, including shampoos, conditioners, deodorants, creams and sprays. The visual identity for Tales Of Fur is minimalistic yet vibrant. We have chosen a lot of simple graphics, colour-blocking and negative spaces with solid colours for this brand.
TOF started with a simple mission: To give namma Bengaluru’s pets the products they deserve to look & feel their best.
Easy-to-recognise and playful colours are how we approached this overall vibe and design for this project.
Client
Tales of Fur
Category
Pet Care Products & Accessories
Visual Identity, Packaging, Website, Photography, Social Media & Accessories Design
Website
Our Take on the Visual Identity
When it came to crafting the identity of Tales Of Fur (TOF), our vision was to create a delightful space that truly reflects the dedication and craftsmanship behind their pet grooming products and accessories.
Collaborating closely with the TOF team, we delved into their aspirations, the meticulous research underpinning their product range, and their desired image. Their vision was clear: they wanted to foster a community of storytellers who embody their values and provide nothing but the best for their furry companions.
Drawing from this valuable insight, we coined the brand name ‘Tales Of Fur’ and crafted a brand identity that exudes modernity, trustworthiness, approachability, and an undeniable dose of adorable charm!
Packaging & Photography
We kept the packaging and photography colours playful and attractive to achieve the desired brand tone.
💻 Website Design & Development
We didn't just stop at crafting their visual identity, we also designed their accessories!
Take a look at their range of dog collars and leashes, which we designed! We utilized the brand assets we created for them and further enhanced them for these accessories.
🤳🏽 Social Media Content Creation
Strategy & Creative Direction: Shriya Seshadri
Lead Graphic Designer: Shriya Seshadri
Graphic Designers: Ayushi Ujjainiya,
Esha Waghdhare
Junior Graphic Designers: Akshay Dhansoia, Shrin Sinha
UI/UX Designer: Aazam Sheikh Muhammad
Photographer: Chaithraa Jagadeesha